Unit 4: Marketing 4.1 Introduction to marketing 4.2 Marketing planning 4.3 Sales forecasting  (HL only) 4.4 Market research 4.5 The seven Ps of the marketing mix 4.6 International marketing (HL only)

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Notes based on a combination of the following books:
Lominé, L., Muchena, M., & Pierce, R. A. (2022). Business management course companion (2022 ed.). Oxford University Press.
Atkins, P., Opfer, B., & Navaid, H. (2023). Business management for the IB diploma. Pearson Education Limited.